Price your product with confidence. Enter your costs, fees and target profit to find your break-even price and a suggested selling price, including VAT if you’re registered.
- Free to use
- No sign-up needed
- Works on phone and desktop
–Break-even price
–Suggested price
–Profit per sale
Prices shown are what the customer pays. Fees are worked out on the full price, as most payment providers and marketplaces do. This is a planning estimate, not tax advice.
How to use the price calculator
- Enter your product cost, packaging and delivery.
- Add your average ad cost per sale and your payment or marketplace fees.
- Choose the profit you want as a percentage of the price.
- Tick VAT if you’re VAT registered, then read your suggested price and breakdown.
Pricing tips
- Know your true costs: include packaging, returns and ad spend, not just the product.
- Fees add up: payment and marketplace fees are charged on the full price.
- Check competitors: your calculated price should make sense in your market.
- Review regularly: update prices when costs or fees change.
Frequently asked questions
What is a break-even price?
The price at which you cover all costs but make no profit.
Do I need to charge VAT?
Only if you’re VAT registered. Registration is required once your VAT-taxable turnover passes the HMRC threshold. Check GOV.UK for the current figure.
Is this tax or financial advice?
No. It’s a planning estimate.
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