Make sense of your ad results. Enter your spend, impressions, clicks and conversions to see your CPM, CPC, CPA, click-through rate and conversion rate.
- Free to use
- No sign-up needed
- Works on phone and desktop
–CPM (per 1,000 impressions)
–CPC (per click)
–CPA (per conversion)
–Click-through rate
–Conversion rate
How to use the ad cost calculator
- Enter how much you spent on the campaign.
- Add impressions, clicks and conversions from your ads dashboard.
- Read your cost per thousand impressions, per click and per conversion.
- Set a target cost per conversion to see whether you’re on track.
What the numbers mean
- CPM: cost per 1,000 impressions, useful for awareness campaigns.
- CPC: cost per click, useful for traffic campaigns.
- CPA: cost per acquisition (sale or sign-up), the number that matters most for profit.
- Compare CPA with your profit per sale using the ROAS calculator.
Frequently asked questions
What is a good CPC?
It depends on the platform, industry and audience. What matters is whether your CPA leaves a profit.
Why is my CPA high when my CPC is low?
Your landing page or offer may not be converting. Improve the page or audience targeting.
Is my data stored?
No. All calculations happen in your browser.
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