Create a clear affiliate or ad disclosure for your blog, YouTube channel, social posts or emails, based on UK ASA/CAP guidance for influencers and affiliates.
- Free to use
- No sign-up needed
- Works on phone and desktop
Based on the ASA/CAP guidance for UK influencers and affiliates. This is general guidance, not legal advice. Check the ASA's latest guidance for your situation.
The key rules in plain English
- Make it obvious: people should know something is an ad before they engage with it.
- Use a clear label: “Ad”, “Advert” or “#ad” are the safest options. Vague tags such as “#aff” or “#sp” are not enough on their own.
- Put it up front: at the start of a caption, the top of a post or the beginning of a video, not hidden in a footer or at the end.
This tool gives general guidance only and is not legal advice. For full details, read the ASA’s Influencers’ Guide to making clear that ads are ads.
Frequently asked questions
Do I need a disclosure for affiliate links?
Yes. In the UK, content that includes affiliate links you earn from is advertising, so it must be clearly labelled.
Is “This post contains affiliate links” enough?
Use it alongside a clear label such as “Ad” at the top. The ASA wants people to recognise advertising immediately, and an upfront label does that best.
Do I need to label gifted products?
If you were sent something with no other agreement, use a label such as “gifted”. If the brand had any control over the content or there is a commercial deal, it counts as an ad and needs “Ad” or “#ad”.
What does Amazon require?
Amazon Associates must include the statement “As an Amazon Associate I earn from qualifying purchases” (or similar). Tick the Amazon box to add it.