Which affiliate programme is actually worth promoting? Compare up to three side by side on value per sale and earnings per click, including recurring commissions.
- Free to use
- No sign-up needed
- Works on phone and desktop
- Value per sale –
- EPC –
- Per 1,000 clicks –
- Value per sale –
- EPC –
- Per 1,000 clicks –
- Value per sale –
- EPC –
- Per 1,000 clicks –
EPC (earnings per click) is the fairest way to compare programmes, because it combines price, commission rate, how long you're paid and how well the offer converts. Conversion rates are your best estimate; replace them with real figures once you have them.
How to compare programmes
- Name each programme and enter its price and commission rate.
- For subscriptions, enter how many months you’re typically paid (use 1 for one-off sales).
- Add your best estimate of the conversion rate.
- Compare the EPC. The highest earns most for the same traffic.
What to look at beyond the numbers
- Cookie length: longer cookies give you credit for later purchases.
- Refund rates: high refunds can wipe out commission.
- Payment terms: check minimum payouts and how often you’re paid.
- Fit with your audience: a product your readers trust will convert better.
Frequently asked questions
What is EPC?
Earnings per click: your average commission for every click you send. It’s the fairest way to compare offers.
Where do I find conversion rates?
Your affiliate dashboard shows them once you have traffic. Until then, use a cautious estimate.
Are the results guaranteed?
No. They are estimates based only on the figures you enter.
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