See how your traffic, click-through rate and commission rate combine into an estimated monthly figure. It’s a planning tool to help you see which numbers matter most.
- Free to use
- No sign-up needed
- Works on phone and desktop
This is an estimate based only on the figures you enter, not a forecast or a promise of income. Real results vary a lot by niche, traffic source, cookie length and returned orders.
How the calculation works
Visitors × click-through rate × conversion rate × order value × commission rate = estimated commission. For example, 5,000 visitors × 5% × 3% × £60 × 8% works out at about £36 a month.
How to use these numbers
- Click-through rate is often the easiest number to improve: clearer buttons, comparison tables and links placed where readers make decisions.
- Conversion rate depends mostly on the merchant, so choose programmes with trusted brands and good landing pages.
- Commission rate and order value vary hugely by niche. Try the calculator with figures from different programmes before you commit.
Treat the result as an estimate, not a forecast. Returns, cancelled orders, cookie length and seasonality all affect what you actually earn.
Frequently asked questions
What is a typical affiliate conversion rate?
It varies widely by product and traffic source. Low single figures are common, but check your network dashboard for your real numbers and use those.
What click-through rate should I use?
If you don’t know yet, start with a cautious figure and update it once you have a few weeks of real click data from your affiliate network.
Why is my real income different from the estimate?
Returned or cancelled orders, cookie windows, tracking issues and seasonal demand all change the outcome. The calculator only uses the numbers you enter.